ADEN hosted an exciting and thought provoking event on 18 Jan in Shanghai in collaboration with renowned French university Sciences Po. Veteran brand expert David Jobin presented on “Brands in New Age of Economy”. The talk explored how new concepts of “brand” are transforming the consumer experience in China and around the world. As brands’ soft power grows, this new positioning is set to have major consequences for an increasingly interconnected world, as Asian – and especially Chinese – companies rise in global stature.
ADEN is proud to host dialogues on the topics that matter in today’s rapidly-changing world, and is proud to partner with Sciences Po and other top academic institutions around the world to build a platform for sharing insights and perspectives. In this way, ADEN hopes to bring new energy to our employees, clients and partners.